Background
68 years post independence, we discovered something that came as a rude shock. Many people out that had not just forgotten the national heroes, but even an important symbol of national pride – lyrics of the national anthem.
THE PROBLEM: Forgotten Lyrics
THE IDEA: Memorise the National Anthem
So we went ahead and did a karaoke version of the national anthem across PVR Cinemas in Mumbai in the month of December 2015. Over ten halls had people singing the national anthem, as the tune played on screen. Hope we have inspired and helped many memorise the National Anthem.
